TRANSPARENCY
/tran(t)ˈsperənsē/ noun.
“A lack of transparency results in distrust and a deep sense of insecurity.”
“One man’s transparency is another’s humiliation.”
8.3 - Four DiSC Styles
“In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.”
Activity: Determining Dimension
“I’m not upset that you lied to me, I’m upset that from now on I can’t believe you.”











